Stitch (Haleon/GlaxoSmithKline)
Brand Identity / Brand Book / Art & Creative Direction
When deadlines are strict, sometimes you have to jump off the cliff and build the airplane on the way down - for this project, I had to take all elements used in UX/UI designs for the product app and build a new set of brand guidelines. With complete creative freedom, I reframed the brand guidelines to match the product design to maintain consistency. I further structured and implemented creative direction guidelines for the Haleon UX/UI design team to use, as well as any external graphic designers that may come on board to take over the creative designs.
