Specialty Lighting Industries

Over the course of 2 years, I aided Specialty with a range of design areas in order to aid their transition into online marketing. I spent a few months initially researching Specialty, from memorising their entire product line to getting to know the lovely family behind the 25+ year old business. During my time, I focused on trade show booth design, data sheet designs, website content and user experience and even travelled to the USA to pitch a brand refresh to the founders (which was later implemented). I also had the awesome opportunity to learn 3D modelling on Blender and Keyshot 8 in order to produce high-quality visuals for variouss marketing assets.